Sunday, February 4, 2007

Action...Reaction


Boston Mayor, Thomas M. Menino, has banned all guerrilla marketing, in the attempt to save face after the city’s over reaction to advertisements that were installed around the city last week. The advertisements consisted of cartoon characters designed with blinking led lights.

The advertisements had been installed in several other cities, but Boston was the only city to entirely shut down. The city had somehow gotten the notion that these flashing cartoon characters were explosive devises.

This seemingly stupid reaction made Boston the laughing stock of the nation for a few days and reminds the everyone that Americans are still strongly motivated by fear.

The act of banning all types of guerrilla marketing in the city of Boston is typical of the ‘Action...Reaction’ mentality that is sickening America.

One the greatest things about having the right to make decisions for myself is that the time period between any stimulus and my reaction to that stimulus may be extended at my own choosing to take the appropriate action in connection with whatever event had occurred. Either Menino is not aware of this human ability, or this was a calculated schoolyard tactic in response to his own embarrassment.

The Mayor of Boston should take a step back to laugh at the situation and learn from the mistake. Instead, Menino has chosen to punish.




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